What would Dr House say about your EVP?


Let’s be honest, almost every company would like to be at the top employers list for its candidates and employees first choice. We all know it pays off, but yet, hardly ever we do testify how long and challenging job it is.

First thing step on the way is to …crack tones of the data and break the code to your Employment Value Proposition (EVP)

Easy to say, harder to get…I know, I’ve been there – it’s a hard work and the process itself may feel like being at the edge of chaos – the deeper you go the more complex it gets. But believe me, you don’t need to hold PhD in research to win that battle. Dr House’s attitude in getting answers from different non-obvious data pickings will be enough. Stick to this rules and you’ll get your win 🔥🔥🔥

[1] Start loving to dig the data 📊

And it is many, many data. Just mentioning few like engagement surveys, exit interviews, CX surveys, official communication, non-official communications, HR policies and processes, social media mentions, others employers communication, candidates insights, employee in depth insights, marketing strategy, sourcing strategy, consumer brand positioning….oh, it’s already a lot! It can be overwhelming at first, but the more you study the clearer it gets. No shortcuts within the process, sorry.

[2] Use clarity when cracking the complexity

To crack the large datasets we need clues to follow. I’m using @ebnvai model to crush the data and looking for the chaos reduction. They helps to navigate your future EVP. When looking for the right elements try to test every EVP elements with following questions:

🔎 Is it consistent with our real offer as employer?

🔎  Is it adequate to the needs of target groups (external/internal)

🔎  Is it standing out form the category competition on the job market?

🔎 Is it in line with our business directions (marketing, sourcing, transformational to just name a basics)

[3] Use your 3 special powers 🔥

Yes, the process is not easy, making us furious sometimes and disappointed within partly results. But the more you dig into, the more you understand.

To pace the monster you will need 3 powers:

  • patience and belief there is an answer
  • curiosity in matching all the puzzles into one piece
  • intuition when seeking beyond the obvious

Be sure and accept that in most of the cases Dr House would tell you “Look deeper” 😀

[4] Always expect to win! 🏆

It means never giving up, even if you think there is no answer! And believe me, such moments happens just before the “aha moment”! So don’t give up, just give yourself 2 weeks for incubating the research results and then double check your answer. It will work, for sure.

And there is a win at the end! And it feels like a really gooood job! Just see the latest EVP communication for our B2C clients such as Sephora or CircleK for polish market. They’re communication is based on Dr House effect 😉

What’s next?  As you reach it, go with the execution plan to make your employer brand flourish! You will be unstoppable, I’m sure. Just stick to the rules above. Good luck! 👌👌

Having question on your EVP discovery process? Wanna be like dr House of EVP discovery? Let me know JAlways happy to help. I’m dr House soul as well, can’t stand problem left unsolved 😀

Why every leader should travel ALONE? [The “7 why” list]

As every year that time around my birthday I’ve chosen to spend time on my own. It means travelling alone or (level up!) with new people. Last year it was lonely trip to Africa, this year I’ve chosen tramping with small group of totally new people in…Mexico.

I’ve done it as I strongly believe that travelling alone is a powerful tool to be a better person and …. a better leader. How is that possible? If you need arguments to convince yourself follow the “7 why list” below!

It develops YOU

1.    You can hear real you and your needs – as you are in a new place where nobody knows you’re CEO or manager, so nobody expects you taking decisions and ask you about your opinion. Being on your own means caring only about your needs. Then knowing what YOU (not people around nor business you’re expected to boost) really want is a challenge as you have to listen to yourself. Seems simple but it occurs to be a challenge.

2.    You can discover your fears and limits with no obligation to pretend you are the bravest. Doing new things when nobody’s watching, you’ll experience what you really fear of and what limits you. Jumping over the waterfall, facing a wild animal or eating just form the street? Whatever it is you don’t have to put a mask and pretend you are brave – just face the real fears and stay out of your comfort zone with no obligation to overcome it. Believe me – it will give an enormous power and redefinition of what really limits you.

3.    You can back to your basics – no PA helping you to book your flights or taxi? No advisors showing you the best possible rout? Nobody’s helping you to do this small everyday basic you’ve used to? Hell yeah, life it so hard 😉 But thanks to that you can back to your basic powers to organise, plan and test the execution …with no obligations somebody is going to be hurt hugely because of your bad decisions. Tempting, huh? Try this to feel your basic powers in simple things again.

It empowers OTHERS

4.    You can understand others and re-learn to meet people needs – meeting new culture and group of people when you are not in a CEO-status means you have to agree to things you don’t find nice. You have to adjust and be sensitive to survive. So if agreeing to the system or caring of other people weird beliefs scares you, it is definitely for you!

5.    You can open yourself to different than your view – experiencing new culture means you able to see how other people think, acts and drive. As you have to understand that to survive, it simply helps you to be more sensitive and open to different view. It might occurs it will be better than your vision apparently 😉 It will widen the scope of your perception and different views tolerance. Your employees will thank you for that for sure!

It helps your BUSINESS

6.    You can transfer new skills to business. It’s harder part, but think that: overcoming you limits in totally out-of-business (means safer) landscape may influence your level of differences acceptance or it may change your risk-taking approach! Whatever it is transferring this new you experiences means better business decision and better people management. It is 100% worth it!

7.    Last but least, travelling alone means you have to leave you daily business and letting your people manage themselves – if you’re control freak, it might release your managers’ power letting them to show their true skills and empower their ownership. Nothing better can happen to a leader!

Enough of arguments? Cool. If it happens you think of travelling alone, next thing is to start! Yes, travelling for development means you have to prepare, sorry. Why? To turn all “you can” into a real steps on the road to be a better leader.

How to start? 4 crucial things

1.    START: start from small steps – you don’t have to plan 3 weeks trip just after reading this article. You will quickly be stuck in a bunch of self excuses on why you can’t do this (family and work on the top). To start, find time to spend 3 days alone in new surrounding or do something you don’t like.

2.    PLAN: spot your fears – the more something make you feel “no, I will don’t survive this”, the better for your development it will be. Thinking about hiking in the mountains with a tent makes you feel uncomfy? Go for it!

3.    EXPERIENCE: say YES to everything you experience, don’t think before, don’t overthink when experiencing. You will reflect on it later 🙂

4.    REFLECT: find time for reflection. Listen to yourself, spot what your mind is telling you when you’re out of your comfort zone? How do your react? What helps you to overcome that? In may case this year it was a braver soul that helped me to overcome my limits pushing me to do things I’d have never think I am able to do. Now it is my responsibility to transfer this experience to working habit. You can do it to.

Uff, convincing somebody to be out of comfort zone is not easy but we made it! I hope it gives you a piece of courage to travel and re-discover yourself. Or reflecting over your limits at least 😉 Have a wonderful self-discovering trips!

If you have experienced it in your live already, share your travel with us!

Wanna learn more on people analytics and employer branding with me?


Want to know more on employer branding? Or people analytics? Or maybe human potential management? As the new academic year is coming, here is the list of 3 educational tracks you can meet me for more advance than a conference learning session 🙂

All highly recommended but thinking about the level and interest area here is the list for today:

1. FOR POSTGRADUATES hungry for Employer Branding

Employer Branding for Managers at Koźmiński University

If you wanna learn how to manage employer brand strategically and get deep knowledge on research, strategy, internal employer branding and campaigns, it is for you. Or maybe you want to upgrade your position in organization? And learn how to sell and manage the employer branding projects? Then it is definitely for you! As a Director of this studies, with more than 100 alumni, I can say it is a leverage point in a career for many many people. See the official website here: www.studiaeb.pl 

2. FOR POSTGRADUATES hungry for People Analytics

HR Business Partner & Senior HR Business Partner at Koźmiński University in Warsaw.

When you want to start or deepen your expertise in being the best HR Business Parter ever, join this path at Koźmiński University. It is full of great experts from the field and many hours of workshops, training and immersive lectures. The Director of the study, Karina Popieluch, well know for her energy and knowledge, is a guarantee of the highest quality! See the website HERE.

3. FOR UNDERGRADUATES hungry for People Analytics

Human Potential Management at SWPS.

Do you want to learn how to use analytical approach in human potential management? This is right choice for you. Wanna lear how to use analytics in HR and be the HR manager of the future? Sign in. I am a mentor for this educational track, scheduling the program, so you can be sure you will find a top notch lecturers and hot knowledge from whole of the world there.

I am really excited for this path where we going to teach undergrads on that topic for the first time in Poland! See the website HERE.

Hope to see you somewhere learning as it is the best choice for long and happy life we know 😉